Cheers to Change: Inside Europe’s Booming Beer Market
European beer market is one of the most dynamic and well-established markets in the global alcoholic beverage industry. With a rich brewing tradition spanning centuries, Europe remains a key player in beer production and consumption. The region is home to some of the world's most renowned breweries, producing a diverse range of beer styles from traditional lagers and ales to innovative craft brews. Over the years, the industry has experienced significant developments driven by changing consumer preferences, technological advancements, and regulatory shifts.
One of the key drivers of growth in the Europe Beer Market is the rising demand for craft and specialty beers. Consumers across Europe are increasingly favoring high-quality, locally-produced beers with unique flavors and brewing methods. This trend is particularly pronounced among younger demographics who seek authenticity and variety in their beverage choices. As a result, the craft beer segment has experienced substantial growth, with small and independent breweries flourishing across the region.
Europe Beer Market Size was valued at USD 197.2 Billion in 2023. The Beer industry is projected to grow from USD 205.6 Billion in 2024 to USD 288.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.30% during the forecast period (2024 - 2032).
Key Players :
Asahi Group Holdings Ltd, The Boston Beer Company Inc., Carlsberg Group, Oettinger Brewery, Heineken NV, Kirin Holdings Co. Ltd, Bitburger Brewery, Molson Coors Beverage Company, Constellation Brands and Anheuser-Busch InBev